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MARKETING

An Inside View of IBM's Innovation Jam

Osvald M. Bjelland and Robert Chapman Wood
IBM brought 150,000 employees and stakeholders together to help move its latest technologies to market. Both the difficulties it faced and the successes it achieved provide important lessons.

Business Insight A collaboration with

STRATEGY

Thinking About Tomorrow

Seven tips for making forecasting more effective

That and more in the latest Business Insight, including:

INNOVATION: Oops!
Accidents lead to innovations. So, how do you create more accidents?
CUSTOMER SERVICE: How Offshore
Outsourcing Affects Customer
Satisfaction
GLOBAL BUSINESS: Misunderstanding
the Chinese Worker
E-COMMERCE: What E-Tailers Can
Learn From Airline Pricing
LEADERSHIP In Search of Growth Leaders
EXECUTIVE BRIEFING Software Firm Is
Open for Innovation
ORGANIZATION Follow the Leaders

Sponsor:

Finance & Managing Change

How to Manage Through Worse-Before-Better

Robin Cooper and Brian Maskell

When a company transitions to lean manufacturing, the bottom line generally gets worse before it gets better. A new tool called “value stream accounting” helps managers plan for the short-term impacts and better understand the long-term benefit.

Operations

Sharing Global Supply Chain Knowledge

Matthew B. Myers and Mee-Shew Cheung

In the supply chain, knowledge sharing is power—if you know what to share and when. The advantages are there, but buyers and sellers must keep in mind the structures for sharing, and recognize that partners don't always benefit equally.

Ethics & Decision Making

How to Make Values Count in Everyday Decisions

Joel E. Urbany, Thomas J. Reynolds and Joan M. Phillips

A new decision-making framework helps managers build a culture that better integrates an organization’s values into staff members’ decisions.

COLUMNS AND DEPARTMENTS

In Practice

The Incrementalist (or, What's the Small Idea?)

Josh Hyatt

Entrepreneur Joe Fox does not count on large-scale innovations to move his business forward. Rather, he relies on a steady supply of “mini-innovations” to keep his companies ahead of megacompetitors.

Marketing

A Plan to Invent the Marketing We Need Today

Yoram (Jerry) Wind

Academic marketing scientists have developed many rigorous models of analysis, technique and prediction over the past half century. Alas, the relevance of these models has faded. Seven strategies to balance rigor and relevance.

INTELLIGENCE

New developments, research and ideas in management

A Surprising Truth About Geographically Dispersed Teams A Mind for Brand Extensions The High Cost of Political Influence International Perspectives on Counterfeit Trade Learning From Global Cities Where the Best — and Worst — Ideas Come From The Impact of Technological Innovation on Outsourcing Decisions

Free Full Text

The Richard Beckhard Memorial Prize

Complete table of contents

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Web Preview

MARKETING

An Inside View of IBM's Innovation Jam

Business Insight A collaboration with

Thinking About Tomorrow

Summer 2008 Issue

FEATURE ARTICLES

Finance & Managing Change

How to Manage Through Worse-Before-Better

Robin Cooper and Brian Maskell

Operations

Sharing Global Supply Chain Knowledge

Matthew B. Myers and Mee-Shew Cheung

Ethics & Decision Making

How to Make Values Count in Everyday Decisions

Joel E. Urbany, Thomas J. Reynolds and Joan M. Phillips

COLUMNS AND DEPARTMENTS

In Practice

The Incrementalist (or, What's the Small Idea?)

Josh Hyatt

Marketing

A Plan to Invent the Marketing We Need Today

Yoram (Jerry) Wind

INTELLIGENCE