Subscribers, login at right to access articles. Learn more.
 
  
Forgotten your password?

Join our e-mail list.

Register to receive alerts and updates.

Free Trial Issue

POPULAR ARTICLES

MORE

FREE TRIAL ISSUE


 
 
 

Web Preview

MARKETING

An Inside View of IBM's Innovation Jam

Osvald M. Bjelland and Robert Chapman Wood
IBM brought 150,000 employees and stakeholders together to help move its latest technologies to market. Both the difficulties it faced and the successes it achieved provide important lessons.
 

Business Insight A collaboration withThe Wall Street Journal

STRATEGY

Thinking About Tomorrow

Seven tips for making forecasting more effective

That and more in the latest Business Insight, including:
Sponsor:

Summer 2008 Issue

Volume 49, Number 4

FEATURE ARTICLES

MORE

Human Resources

Rethinking the 'War for Talent'

Deepak Somaya and Ian O. Williamson

Despite companies' best efforts to fight the “war for talent,” employee mobility continues to increase. We need a new perspective: drop the “war” mentality, and recognize that turnover isn't always a bad thing.

Marketing

How to Market to Generation M(obile)

Fareena Sultan and Andrew J. Rohm

How likely are young consumers to participate in mobile marketing? New research from the United States and Pakistan measures the factors involved in mobile marketability.

COLUMNS AND DEPARTMENTS

In Practice

The Incrementalist (or, What's the Small Idea?)

Josh Hyatt

Entrepreneur Joe Fox does not count on large-scale innovations to move his business forward. Rather, he relies on a steady supply of “mini-innovations” to keep his companies ahead of megacompetitors.

Marketing

A Plan to Invent the Marketing We Need Today

Yoram (Jerry) Wind

Academic marketing scientists have developed many rigorous models of analysis, technique and prediction over the past half century. Alas, the relevance of these models has faded. Seven strategies to balance rigor and relevance.

INTELLIGENCE

New developments, research and ideas in management

A Surprising Truth About Geographically Dispersed Teams A Mind for Brand Extensions The High Cost of Political Influence International Perspectives on Counterfeit Trade Learning From Global Cities Where the Best — and Worst — Ideas Come From The Impact of Technological Innovation on Outsourcing Decisions

Free Full Text 

The Richard Beckhard Memorial Prize

Complete table of contents



 
Privacy Policy
MIT Logo Copyright © Massachusetts Institute of Technology, 1977-2008. All rights reserved.